Back to Homepage

Cookie Policy

Last updated: 10 September 2024

This Cookie Policy explains how FreshDrop UK uses cookies and similar technologies when you visit our website. It describes what these technologies are, why we use them, and your rights to control their use.

1. What Are Cookies?

Cookies are small text files that are stored on your computer or mobile device when you visit a website. They help websites remember information about your visit, such as your preferred language and other settings, which can make your next visit easier and the site more useful to you.

Cookies are widely used by website owners to make their websites function more efficiently, provide reporting information, and deliver targeted advertising.

2. Types of Cookies We Use

We use different types of cookies for various purposes:

Essential Cookies

These cookies are strictly necessary for the operation of our website. They enable core functionality such as security, network management, and accessibility. Without these cookies, services you have asked for cannot be provided.

Analytics Cookies

These cookies help us understand how visitors interact with our website by collecting and reporting information anonymously. This helps us improve our website's performance and user experience.

Marketing Cookies

These cookies are used to deliver advertisements that are relevant to you and your interests. They may also be used to limit the number of times you see an advertisement and measure the effectiveness of advertising campaigns.

Preference Cookies

These cookies allow our website to remember choices you make (such as your username, language, or region) and provide enhanced, more personal features.

3. Specific Cookies We Use

Below is a detailed list of the cookies we use on our website:

Cookie Name	Type	Purpose	Duration
freshdrop_session	Essential	Maintains your session while using our website	Session (expires when browser closes)
csrf_token	Essential	Security protection against cross-site request forgery	Session
cookieConsent	Essential	Remembers your cookie preferences	1 year
cart_contents	Essential	Stores items in your shopping cart	7 days
user_preferences	Preference	Remembers your delivery preferences and settings	30 days
_ga	Analytics	Google Analytics - distinguishes unique users	2 years
_gid	Analytics	Google Analytics - distinguishes users	24 hours
_gat	Analytics	Google Analytics - throttles request rate	1 minute
fbp	Marketing	Facebook Pixel - tracks conversions and retargeting	90 days

4. Third-Party Cookies

Some cookies on our website are set by third-party services. We use these services to enhance your experience and provide additional functionality:

Google Analytics

We use Google Analytics to understand how visitors use our website. Google Analytics sets cookies to help us collect information such as how often users visit the site, what pages they visit, and what other sites they used prior to coming to this site.

Social Media Platforms

Our website includes social media features from platforms like Facebook, Twitter, and Instagram. These features may set cookies to enable proper functionality and track your interaction with these features.

Payment Processors

When you make a purchase, our payment processors may set cookies to ensure secure transaction processing and fraud prevention.

5. How Long Do Cookies Stay on Your Device?

The length of time a cookie stays on your device depends on its type:

• Session Cookies: These are temporary cookies that expire when you close your browser
• Persistent Cookies: These remain on your device for a specified period or until you delete them

Most of our cookies are persistent cookies with expiration periods ranging from 24 hours to 2 years, depending on their purpose.

6. Your Cookie Choices

You have several options for managing cookies:

Cookie Preference Centre

When you first visit our website, you'll see a cookie banner allowing you to:

• Accept all cookies
• Accept only necessary cookies
• Customise your cookie preferences

You can change your preferences at any time by clicking the cookie preferences link in our website footer.

Browser Settings

Most browsers allow you to control cookies through their settings. You can:

• Block all cookies
• Block third-party cookies
• Delete cookies when you close your browser
• Set exceptions for specific websites

Please note that blocking or deleting cookies may affect your experience on our website and limit some functionality.

Browser-Specific Instructions

Google Chrome:

1. Click on "Settings" → "Advanced" → "Privacy and security" → "Content settings" → "Cookies"
2. Choose your preferred cookie settings

Mozilla Firefox:

1. Click on "Options" → "Privacy & Security"
2. Under "Cookies and Site Data", choose your preferences

Safari:

1. Click on "Preferences" → "Privacy"
2. Choose your cookie blocking preferences

Microsoft Edge:

1. Click on "Settings" → "Cookies and site permissions" → "Cookies and site data"
2. Choose your preferred settings

7. Opting Out of Advertising Cookies

You can opt out of interest-based advertising through these industry initiatives:

• Digital Advertising Alliance (DAA): optout.aboutads.info
• Network Advertising Initiative (NAI): optout.networkadvertising.org
• European Interactive Digital Advertising Alliance: youronlinechoices.eu

8. Mobile Devices

For mobile devices, you can control advertising tracking through your device settings:

• iOS: Settings → Privacy → Advertising → Limit Ad Tracking
• Android: Settings → Google → Ads → Opt out of Ads Personalisation

9. Web Beacons and Similar Technologies

In addition to cookies, we may use other tracking technologies such as:

• Web Beacons: Small graphics embedded in web pages and emails to track user behaviour
• Pixel Tags: Tiny images that help us understand user interactions
• Local Storage: Technology that allows websites to store data locally on your device
• Session Replay: Technology that records user interactions to improve user experience

10. Impact of Disabling Cookies

If you choose to disable cookies, you may experience:

• Difficulty logging into your account
• Loss of personalised settings and preferences
• Inability to complete purchases or use shopping cart functionality
• Reduced website performance and functionality
• Repeated display of cookie consent notices

11. Updates to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in our practices or legal requirements. When we make updates:

• We will post the updated policy on our website
• We will update the "Last updated" date
• For significant changes, we may provide additional notice

We encourage you to review this policy periodically to stay informed about our use of cookies.

12. Contact Us About Cookies

For more information about data protection and privacy, please also review our Privacy Policy.