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Privacy Policy

Last updated: 10 September 2024

At FreshDrop UK, we are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our food delivery service.

1. Information We Collect

Personal Information

We collect personal information that you voluntarily provide to us when you:

• Create an account with FreshDrop UK
• Place an order for food delivery
• Subscribe to our newsletter
• Contact our customer service team
• Participate in surveys or promotions

This information may include:

• Name and contact details (email address, phone number)
• Delivery address and billing information
• Payment information (processed securely through our payment providers)
• Dietary preferences and food allergies
• Order history and preferences

Automatically Collected Information

When you visit our website or use our services, we automatically collect certain information, including:

• IP address and browser information
• Device information and operating system
• Usage data and website analytics
• Cookies and similar tracking technologies
• Location data (with your consent)

2. How We Use Your Information

We use the information we collect for the following purposes:

Service Delivery

• Processing and fulfilling your food orders
• Coordinating delivery logistics
• Managing your account and preferences
• Providing customer support

Communication

• Sending order confirmations and delivery updates
• Newsletter and promotional communications (with consent)
• Responding to your inquiries and feedback
• Important service announcements

Improvement and Analytics

• Analysing usage patterns to improve our services
• Personalising your experience and recommendations
• Conducting market research and surveys
• Preventing fraud and ensuring security

3. Information Sharing and Disclosure

We do not sell, trade, or rent your personal information to third parties. We may share your information in the following limited circumstances:

Service Providers

We work with trusted third-party service providers who assist us in delivering our services, including:

• Payment processing companies
• Delivery logistics partners
• Cloud hosting and data storage providers
• Customer service platforms
• Marketing and analytics tools

Legal Requirements

We may disclose your information if required by law or in response to:

• Court orders or legal proceedings
• Regulatory investigations
• Protection of our rights and property
• Public safety concerns

4. Data Security

We implement appropriate technical and organisational measures to protect your personal information against unauthorised access, alteration, disclosure, or destruction. These measures include:

• Encryption of sensitive data in transit and at rest
• Regular security assessments and updates
• Access controls and staff training
• Secure payment processing through PCI-compliant providers
• Regular backups and disaster recovery procedures

However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your personal information, we cannot guarantee absolute security.

5. Your Rights and Choices

Under UK data protection law (UK GDPR), you have the following rights regarding your personal information:

• Access: Request a copy of the personal information we hold about you
• Rectification: Request correction of inaccurate or incomplete information
• Erasure: Request deletion of your personal information (subject to legal obligations)
• Restriction: Request limitation of processing under certain circumstances
• Portability: Request transfer of your data to another service provider
• Objection: Object to processing based on legitimate interests or direct marketing
• Withdraw consent: Withdraw consent for specific processing activities

To exercise any of these rights, please contact us using the information provided below.

6. Cookies and Tracking Technologies

We use cookies and similar technologies to enhance your browsing experience. Our cookie policy covers:

Types of Cookies We Use

• Essential cookies: Necessary for website functionality
• Analytics cookies: Help us understand how visitors use our site
• Marketing cookies: Used to deliver relevant advertisements
• Preference cookies: Remember your settings and preferences

You can manage your cookie preferences through our cookie management system or your browser settings. Note that disabling certain cookies may affect website functionality.

7. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. Typical retention periods include:

• Account information: Until account deletion or 3 years of inactivity
• Order history: 7 years for tax and regulatory compliance
• Marketing communications: Until you unsubscribe
• Website analytics: 26 months

8. International Data Transfers

Your personal information may be transferred to and processed in countries outside the UK. When we transfer data internationally, we ensure appropriate safeguards are in place, such as:

• Adequacy decisions from the UK authorities
• Standard contractual clauses
• Binding corporate rules
• Certification schemes

9. Children's Privacy

Our services are not intended for children under 16 years of age. We do not knowingly collect personal information from children under 16. If you believe we have collected information from a child under 16, please contact us immediately.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will notify you of any material changes by:

• Posting the updated policy on our website
• Sending an email notification to registered users
• Displaying a prominent notice on our platform

The "Last updated" date at the top of this policy indicates when the most recent changes were made.